We have had our “heads down” for about a year now designing and building Swimsense but now we are ready to talk! John Mix (president and CEO of FINIS) and I spent two days in New York City last week on a whirlwind press tour talking about Swimsense. We received a great response from everyone we met with and to boot, we spent the evening with Glenn Mills talking about the Swimsense and swimming in general.

Here are just a few links to some recent press we have received:

ChipChick: Swimense Swimming Performance Monitor Measures Laps with Apps

SlashGear: FINIS Swimsense is the swimmer’s version of Nike Plus

Swimming World Magazine: FINIS Announces Swimsense Performance Monitor

GizMag: Swimsense monitors your aquatic workout

Wired: Swimsense Stroke-Counter is Like a Nike+ for Swimmers

To top off the announcement of Swimsense, we are heading off to the ASCA World Clinic in Indianapolis tomorrow to present Swimsense to nearly 1,500 coaches from around the world. It should be a great time and we are looking forward to all the feedback.

John Anthony
Co-founder

In late 2009, SportSense entered into a strategic partnership with FINIS, Inc to build a performance monitor for swimmers. The combination of SportSense’s experience in developing products using state-of-the-art motion sensing technologies with FINIS’ history of developing technically innovative products for swimmers will allow both companies to build, market, and distribute the SwimSense computer. More information on SwimSense can be found here.

SportSense, LLC., founded in 2009, is focused on building novel performance monitoring solutions for all segments of the fitness and athletic market. For more information, please contact us at media@sportsenseco.com.

FINIS, INC., founded in 1993, creates products that optimize training and competitive performance, resulting in FINIS being regarded today as the Worldwide Leader in Technical Swimming Development.